News - Manitoba Print Industry Association - Commercial Printing - Graphic Design - Printing

Wednesday, February 08, 2012

Consumers Turn to Print, TV, Radio, Not Social Media, for New Brand Info

January 2012 -- Facebook has more than 800 million active users with more than 200 million added in 2011, Twitter now has 100 million active users every month with visitor growth up 60% this year, and marketers are increasingly using Facebook and Twitter to communicate with customers. With this said, consumers are most likely to learn about brands, products, or services from offline media, word-of-mouth and other online advertising, as opposed to social media. In addition, the majority of consumers do not mention companies and brands on social sites, reports eMarketer.

Offline and Non-Social Online Media Keeps Consumers Informed

AYTM Market Research finds consumers are typically not learning about new brands, products and services from social media. Only 6.5% of U.S. Internet users said they most frequently hear about new brands, products and services from social media, while 17.6% said they often do and 26.5% said they sometimes do. A quarter of respondents (26%) said they never hear about these new offerings via social media.

Offline channels, such as TV, print media and radio are the ways consumers most frequently discover new brands, products and services, while word-of-mouth and physical stores also play a role. Consumers most frequently or often first learn about new brands, products or services from offline media (50.9%) or word-of-mouth (48.9%) rather than social media like Twitter and Facebook (24.1%).

Ways that US Internet Users First Learn About New Brands, Products and Services, Oct 2011 (% of total)

Source: eMarketer

U.S. consumers state they also learn about new offerings more often from online advertising or online shopping sites than from social media sites.

Majority of Consumers on Social Media Do Not Mention Brands

In addition, AYTM Market Research reports that 57.8% of U.S. Facebook users had not mentioned a brand in their status updates as of October 2011. One in four (25.3%) commented on brands in a positive manner, 16.4% of status updates featured a mix of both positive and negative mentions, and just 0.5% of Facebook users posted only negative mentions about brands on Facebook.

Source: eMarketer

U.S. Twitter users nearly mirrored these results, with 61.3% of Twitter users saying they have not tweeted about a brand, 25.4% only mentioned brands in positive tweets, 12.9% wrote of brands in both positive and negative tweet, and 0.4% said they only mentioned brands in negative tweets.

Source: eMarketer, Most Consumers Still Don’t Talk About Brands on Social Sites, January 10, 2012.

Tuesday, January 31, 2012

Drupa Print Media Fair (May 3 - 16, 2012

Drupa is the largest printing equipment exhibition in the world, held every four years in Dusseldorf, Germany.

Drupa is also the world's number one trade fair for the print media industry. It offers attendees the opportunity to share in extensive global print media presentations, launch products and present their innovations at the most important platform.

Drupa 2008 (the last time it was held) was very successful. From May 29 to June 11, close to 390,000 visitors from 140 countries and approximately 3,000 journalists from 84 nations participated. They obtained information about innovations, further developments and new business areas, and participated in billion-figure investments. As a result of this success, drupa was able to further extend its global market significance and international standing.

For more information on this exhibition please visit http://www.drupa.com.

Thursday, September 29, 2011

Training Rebate Program

The MPIA wants to support your specific training needs

Professional development opportunities are an important part of keeping any organization functioning well, and we’re here to help. If you have a specific learning opportunity that you, or someone with your company wants to attend, then our Training Rebate Program (TRP) is for you!

The TRP has a simple approach:

Printers in Manitoba have thrived because they know their business, so one of the ways we will support you training needs is simply by helping fund what you know are some of the pressing learning opportunities that your company needs to address this year.

This user-friendly initiative is an industry priority that the MPIA Executive Director would be happy to assist you though any questions or problems.

Here’s how it works:

MPIA members fill out this application form:
Download the MPIA Training Rebate Application Form (.pdf)
The MPIA Board reviews the completed application.
Within 30 days, you will receive notice concerning what subsidy you qualify for.
After attending or holding your approved training event, we work with you to collect some feedback survey information from you and your staff.
You receive a cheque in the mail to bring down the bottom line cost of staff training!

It's that Easy!

If you need assistance in assessing or delivering your organization’s training needs the MPIA has a number of resources available within our network of partners.

Depending on your needs, we can arrange the support of the Building Better Workplaces Program, or Workplace Education Manitoba to assist your organization free of charge. If you would like to explore these or other MPIA training opportunities, contact us at (204) 272-5022 or at mpia@live.ca.

Friday, September 02, 2011

MPIA Webinar Series

This year MPIA will be teaming up with the Printing Industries of America (PIA) to provide a 5-part webinar series on topics related to the print industry. These webinars are an opportunity for us to present topics that are too short to make an entire training program for but are still important for the industry.

Pricing, dates and confirmed courses will be released in September.

The proposed topic list includes:

QR Codes: What Are They and How Can They Be Used;
An overview of colour management and an introduction to G7 Certification vs. ISO Standards;
Variable Digital Printing 1;
Variable Digital Printing 2.

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